Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

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Selected projects

[COMING SOON]

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

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About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

A flexible practice built around the brief — connecting strategy, design and development through hands-on work and close collaboration.

01

Strategy

Positioning, narrative, creative direction.

02

Brand Systems

Identity, visual language, guidelines, toolkits.

03

Campaigns

Concepts, art direction, content, production.

04

Digital

Websites, applications, prototypes, development.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

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FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

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Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

rsandilands@proton.me

Website designed and coded by me.

Winter Nights

Art Direction, Project Management

Winter in the Wings photographic spread showing two artists at home among houseplants
Winter Nights campaign poster combining a dancer at home with bold white typography and drawn forms

Opportunity

When COVID-19 disrupted live performance, Winter Nights shifted towards experimentation and developing new work. The challenge was to make that creative activity visible without a finished production or a live audience.

Solution

Working with the theatre team and Duncan Wright, we documented artists in their homes. Candid photography, expressive typography and hand-drawn forms connected the festival’s campaign across street posters and digital formats.

Winter in the Wings carried that story into a 124-page publication, bringing the photographs together with interviews, essays and scripts in development. The creative process became the story.

Outcome

A lasting record of Western Australian theatre-making during COVID-19. The campaign made work in progress visible, while the publication gave artists’ ideas a physical presence beyond the festival.

Winter Nights 2020 typographic identity with a crescent moon and starburst
Winter Nights 2020 campaign on street hoardings, pairing artist-at-home photography with playful line drawings
Two pink Winter Nights lightbox posters with artist photography and hand-drawn domestic objects
Winter Nights social campaign: an artist reading, the festival identity and a dancer in a domestic interior
Winter Nights mobile campaign for Brute and Brut, Dancing with Everything and Whoops and Daisy
Winter in the Wings opening spread with oversized black moon and starburst graphics
Red Whoops and Daisy publication spread combining artists’ words, drawings and home photography
Green Survive the Apocalypse publication spread by Rhiannon Petersen
Winter in the Wings publication covers and spreads, pairing artist portraits with interviews and writing
Further Winter in the Wings spreads with artists at home, essays, scripts and experimental graphic treatments