Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

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Selected projects

[COMING SOON]

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

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About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

A flexible practice built around the brief — connecting strategy, design and development through hands-on work and close collaboration.

01

Strategy

Positioning, narrative, creative direction.

02

Brand Systems

Identity, visual language, guidelines, toolkits.

03

Campaigns

Concepts, art direction, content, production.

04

Digital

Websites, applications, prototypes, development.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

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FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

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Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

rsandilands@proton.me

Website designed and coded by me.

The Blue Room Theatre

Art Direction, Project Management, Strategy, UX/UI

Blue theatre identity and orange Summer Nights campaign banners side by side on The Blue Room Theatre building
Summer Nights 2020 ensemble portrait bringing the season’s theatre-makers together in a pink-bordered programme spread

Opportunity

Make the theatre recognisable while giving Summer Nights a distinct presence. Build a consistent identity that could accommodate a constantly changing programme without flattening the individuality of its artists.

Solution

Working with Duncan Wright, I established a photographic direction centred on the artists and the worlds they create. Playful, character-led imagery gave different productions a shared visual language without making them look alike.

With Tim Meakins and Simran Singh, I connected the visual refresh and website rebuild with campaigns, programme publications, venue signage and digital communications. The system worked across the year-round brand and successive Summer Nights seasons.

Outcome

A coherent organisational voice and a flexible campaign platform. The theatre’s brand and Summer Nights could work together, giving the internal team a repeatable approach while keeping each season’s artists and productions at the centre.

The Blue Room Theatre identity applied to a venue sign and a printed canvas tote bag
Orange 2019 season programme cover with a playful paper-bag portrait
Yellow 2020 season programme cover using expressive photographic portraiture
Colourful season art direction combining performers, sculptural props, photographic collage and vivid yellow and blue sets
Three mobile newsletter layouts connecting The Blue Room Theatre identity with programme news and artist photography
Summer Nights 2020 street posters pairing character-led photography with red and pink campaign typography
Summer Nights 2020 programme covers showing artists helping one another over a brick wall
Summer Nights photographic spread with a performer standing in a car boot and another peering around a corrugated wall
Summer Nights programme spread for French Over and Post-Mortem, combining show photography and performance information
Summer Nights 2020 event planner bringing the festival programme together in a readable calendar
Summer Nights 2019 opening spread with yellow typography and campaign photography
Summer Nights 2019 brochure covers featuring a maroon Volvo by the beach with seagulls
Maroon Summer Nights Volvo 760 with passengers and seagulls