Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

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Selected projects

[COMING SOON]

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

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About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

A flexible practice built around the brief — connecting strategy, design and development through hands-on work and close collaboration.

01

Strategy

Positioning, narrative, creative direction.

02

Brand Systems

Identity, visual language, guidelines, toolkits.

03

Campaigns

Concepts, art direction, content, production.

04

Digital

Websites, applications, prototypes, development.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

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FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

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Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

rsandilands@proton.me

Website designed and coded by me.

Sports Dreams

Art Direction, Project Management

Skate film / Ethan De Lacy
Sports Dreams at Cheap Tongue: paintings, photography, a blue picnic table and video cabinet

Opportunity

Turn a character made in 3D into a physical world. A sports mascot dreaming of becoming the best became the starting point for a coming-of-age story, told across different makers, materials and experiences.

Solution

Tim Meakins and I developed the character and its world, taking it from a digital model to a full-size wearable mascot. I art directed and produced the project, bringing collaborators together around one exhibition narrative.

Film, photography, painting and animation sat alongside custom furniture, bootleg merchandise and an original soundtrack—each offering another way into the same story.

Outcome

Presented at Cheap Tongue in Fremantle, Sports Dreams became a shared world rather than a single artwork. One character connected a broad group of collaborators across the exhibition, moving image, objects and clothing.

Framed photograph of the mascot in a field, with a vivid green frame
Custom blue video cabinet showing the Sports Dreams moving-image work
Low-angle team huddle with the blue Sports Dreams mascot, hands meeting beneath the sky
Angled view of the blue Sports Dreams painting on its freestanding A-frame
Framed photograph of the blue Sports Dreams mascot, installed in the gallery
Blue character painting on a freestanding frame at Sports Dreams
Yellow Sports Dreams character painting on a freestanding exhibition frame
Framed print of colourful Sports Dreams characters in the exhibition
Sports Dreams animation and sound presented on three screens with headphones
Wide view of the Sports Dreams exhibition with the freestanding blue character painting
Custom blue picnic table and video cabinet bringing Sports Dreams into the gallery
View from the dark entrance into the brightly lit Sports Dreams exhibition
Opening-night visitors gathered beside the blue Sports Dreams painting
Opening-night visitors around the custom blue picnic table installation
Visitors viewing the trophy artwork at the Sports Dreams exhibition opening
Yellow character painting in the foreground of the Sports Dreams opening
Striped football jersey created for the Sports Dreams and Lo-Fi collaboration
Illustrated Sports Dreams and Lo-Fi collaboration T-shirt laid flat
Sports Dreams and Lo-Fi blue mascot T-shirt with the character artwork
Yellow mascot artwork wearing the striped Sports Dreams and Lo-Fi jersey
Sports Dreams mascot on a basketball court with a skateboarder
Making the full-size blue mascot costume in the Sports Dreams studio
The blue Sports Dreams mascot sitting with skateboarders beside the basketball court
Behind the scenes on the Sports Dreams shoot beside a car and basketball court
Yellow Sports Dreams mascot sitting on a sofa during the production
The full-size blue Sports Dreams mascot standing outside a house
An artist working on the yellow Sports Dreams character painting
The Sports Dreams team with the full-size blue mascot in the studio
The blue Sports Dreams mascot standing on bleachers beside an outdoor swimming pool
Working with the oversized blue mascot costume body during a studio fitting
Fitting the blue Sports Dreams mascot costume in the studio
Two Sports Dreams collaborators posing with the mascot costume in the studio
Fitting the full-size blue Sports Dreams mascot head and costume in the studio
Two Sports Dreams collaborators posing with the blue mascot outside a house
Sports Dreams blue dog mascot with an orange cap and shoes