Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

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Selected projects

[COMING SOON]

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

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About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

A flexible practice built around the brief — connecting strategy, design and development through hands-on work and close collaboration.

01

Strategy

Positioning, narrative, creative direction.

02

Brand Systems

Identity, visual language, guidelines, toolkits.

03

Campaigns

Concepts, art direction, content, production.

04

Digital

Websites, applications, prototypes, development.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

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FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

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Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

rsandilands@proton.me

Website designed and coded by me.

PICA
Perth Institute of Contemporary Arts

Art Direction, Brand Identity, Project Management, Strategy, UX/UI

PICA identity displayed on a large banner across the heritage gallery building
PICA 2021 website by Ryan Sandilands and Tim Meakins: the original recorded programme and exhibition experience

Opportunity

Make PICA easier to discover, understand and navigate. Connect the online experience with a clearer journey through its heritage building, while keeping a diverse programme of artists and performances at the centre.

Solution

Working with Tim Meakins, I connected the rebrand and website redesign with a major signage overhaul. Brand direction, digital design and venue wayfinding formed a shared system for finding information and moving through PICA’s programme and spaces.

That system extended across publications, exhibition campaigns and programme communications, balancing a recognisable institutional identity with room for individual artists and projects.

Outcome

A connected physical and digital experience, bringing the website, signage and communications into one coherent framework. A clearer foundation for helping audiences find their way, understand what’s on and engage with the work.

PICA exhibition and performance programmes with red and blue photographic treatments
PICA programme spreads pairing exhibition and performance information with artist imagery
Bright yellow Hatched 2022 campaign banners on the front of PICA
PICA gallery identity and programme banner seen through the surrounding garden
PICA internal wayfinding with exhibition titles, floor plans and coloured architectural bands
PICA learning programme publication connecting the gallery identity with educational activities
PICA exhibition programme displayed on a ladder during gallery installation
Exhibition information and identity being installed inside the PICA galleries
Orange PICA Art A-frame sign in the gallery
Orange PICA Art A-frame sign