Ryan Sandilands
The blue Sports Dreams mascot looking up from the fieldSignals projected onto the Fremantle Ports building at duskPICA’s orange Art A-frame sign in the galleryWinter Nights campaign posters on a street hoardingBlue theatre identity and orange Summer Nights banners on the brick theatre facadeThe blue Signals wayfinding monolith beside Fremantle harbourYellow Hatched campaign banners on PICA’s brick facadeBlue Sports Dreams video cabinet with two CRT screens in the gallerySummer Nights venue banner above the illuminated theatre entrance at night

Drag or swipe to explore. Use arrow keys to browse and Enter to open a project.

View selected workStart a project

Selected projects

[COMING SOON]

FREOCAST

Brand Identity, Project Management

UX/UI

Fremantle Biennale

Brand Identity, Project Management

Strategy, UX/UI

Yellow Hatched campaign banners on the PICA gallery building

PICA

Art Direction, Brand Identity

Project Management, Strategy, UX/UI

The blue Sports Dreams mascot looking up from a grassy field in an orange cap and shoes

Sports Dreams

Art Direction, Project Management

Winter Nights 2020 street posters with artist-at-home photography and hand-drawn shapes

Winter Nights

Art Direction, Project Management

The Blue Room Theatre and Summer Nights banners on the theatre’s brick facade

The Blue Room Theatre

Art Direction, Project Management

Strategy, UX/UI

Ryan as a blue-robed wizard seated at an IBM computer

Drag to orbit the model. Use arrow keys to rotate, Space to pause or resume, and Home to reset the view. On touch screens, swipe horizontally to rotate.

About

Ryan works across brand direction, identity systems, campaigns and digital experiences. His practice connects the big idea with the practical details, bringing together the right people, tools and technology to carry the work through.

Based in Boorloo/Perth, Western Australia, Ryan designs websites, apps and brand identities for organisations and studios across Australia.

Services

A flexible practice built around the brief — connecting strategy, design and development through hands-on work and close collaboration.

01

Strategy

Positioning, narrative, creative direction.

02

Brand Systems

Identity, visual language, guidelines, toolkits.

03

Campaigns

Concepts, art direction, content, production.

04

Digital

Websites, applications, prototypes, development.

Process

A process grounded in people and culture, with the design and development skills to carry ideas through to delivery.

Understand + Scope

Start with the organisation, audience and challenge. Agree on the brief, scope and what the work needs to achieve.

Establish Direction

Turn research and conversation into a central idea. Explore creative directions and agree on the strongest route forward.

Design + Develop

Build the system and apply it across the agreed formats. Review together, test ideas in context and refine the details.

Deliver + Equip

Prepare the work for launch or rollout. Provide the assets, guidelines and practical handover needed to keep it working.

What informs the process

Human
BehaviourCultureTechnologyDesign

Tools of the trade

Opens the product’s website in a new tab.
FigmaReactNext.jsTypeScript
Adobe Creative CloudSanityTailwind CSSGSAPMotionVercelSupabase

Clients

Opens the organisation’s website in a new tab.
Australian Music CentreBlacktown ArtsCreative AustraliaCulture CountsFremantle BiennaleFREOCASTimagesevenMAMAPICARight AngleThe Blue Room TheatreVICEWest Australian OperaWest Australian Symphony OrchestraWest End Workers Studio

Contact

A new brand. A better website. An app worth making. Let’s get to work.

rsandilands@proton.me

Website designed and coded by me.

Fremantle Biennale
‘Signals’

Brand Identity, Project Management, Strategy, UX/UI

Signals title animation with shifting blue and silver rings of light
Signals website displayed on a vintage beige computer
Visit website ↗

Opportunity

Build recognition beyond individual events. Connect Fremantle Biennale’s purpose, its place in the city and an evolving programme through a clear, consistent approach to audience engagement.

Solution

I developed a six-year communications strategy covering audiences, brand, campaigns, partnerships and digital engagement. For Signals, I translated that framework into creative direction, copywriting, project management and web design.

Working with Tim Meakins and Simran Singh, I connected the light-led identity across campaign material, city-wide wayfinding and a website that brought the programme, schedules and locations together.

Outcome

A cohesive physical and digital experience for Signals, supported by a communications framework that remains in use. A consistent foundation for future editions, with room for each to develop its own character.

Animated Signals light signatures: glowing rings, flares and blue gradients
Signals campaign posters with blue light signatures across a city hoarding
Signals festival billboard on a Fremantle bus shelter
Blue Resonant artwork sign on a brick wall
The Signals identity projected in blue onto the Fremantle Ports building at night
Blue Signals monolith beside Norfolk Island pines at Fremantle port
Signals festival website: blue light-led homepage and digital identity
Signals mobile website in motion, showing the festival programme and event experience
Signals website programme and event listings
Signals website event detail and visitor information
Fremantle Ports building with a blue Signals banner